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Archives 2005

Equant Achieves Highest Ranking in Yankee Group's 2005 Latin American Carrier Scorecard

Equant is the only company to achieve an Excellent rating in three key aspects of a Yankee Group report analyzing ten carriers operating in Latin America. The Yankee Group recently published the Customer Centricity, Clear Marketing Message and Strong Regional Focus Top 2005 Latin American Carrier Enterprise Market Scorecard as part of its annual report series on global carriers. This report analyzes the competition between global and regional carriers for multinational clients in the Latin American marketplace.

The report examines five different aspects of the carriers' Latin American operations and strategy:

  • Regional Strategy
  • Account Management
  • Customer Segmentation
  • Network and Product Portfolio
  • Customer Service and Regional Focus for 2006

From the research of these concepts, carriers are scored in three key criteria. Each criterion has three levels Excellent, Good and Fair. Equant achieved the highest rank in all three criteria.

Below is the full report and a press release that was distributed by Equant.



  Download
Full Yankee Group Report (pdf)
LAM press release in PDF format - (English)
LAM press release in PDF format - (Portuguese)
LAM press release in PDF format - (Spanish)



 
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